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Honest Pint Campaign
Take It To The Top
 Getting what you pay for is a basic consumer right. When ordering a pint of beer you should receive exactly that - a full pint. The reality is very different, and because of loopholes in the law over 8 out of 10 pints are short measure with consumers losing out to the tune of over £400 million each year.
Despite repeated promises, the Government has failed to act on short beer measures. Under pressure from the pubs industry, the Government is now proposing to define a pint as "not less than 95% liquid". CAMRA believes that this proposal will lead to the worsening of the current situation as it gives a green light to companies to short change consumers.
The Government is proposing to define a pint of beer as being not less than 95% liquid. CAMRA believes doing this will make the problem of short measure worse as:
• The use of “prosecution tolerances” licensees will be able to serve pints substantially less than 95% liquid
• These proposals will give a green light to large companies to put systems in place to ensure that 95% is served, not as a minimum, but as a norm
• The thousands of licensees who currently serve full pints will be less likely to continue doing so if the Government legislate for a 95% pint
Full pints facts and figures:
• 8 in 10 pints are short measure
• 1 in 4 pints are more than 5% short measure
• Short measure costs consumers £400 million a year, or over £1 million a day
• Pubs serve customers 200 million more pints than they buy from brewers or wholesalers
• Pub managers can be expected to serve 305 pints from a 288 pint barrel
In the 1997 General Election the Labour Party promised that it would protect consumers from short beer measures. Eleven years on the Government has yet to keep its promise. Please sign up to the National Full Pints Petition to call on the Government to keep to its word and end short beer measures. Click on the Banner Below.
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